GIOVANNI Root 66 Max Volume Shampoo increases volume in fine limp and lifeless hair while cleansing and adding weightless bounce. It contains Horsetail Extact, which is a healing herb that is rich in nutrients, and high in Silica that helps to keep hair strong. Look in the Ingredients section for a listing of *USDA certified organic ingredients. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin . By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball . Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

• MOISTURIZING SCALP CARE - GIOVANNI Max Volume Shampoo increases volume in fine, lifeless hair while cleansing & adding weightless bounce. Helps strengthen fragile hair and protects from damage
• DEEP HYDRATION - Our shampoo for fine hair is powered by Pro-Vitamin B5 and Horsetail Extract, rich in nutrients, and high in Silica to help keep hair strong and hydrated. This formula will help build body and strengthen thin hair and protects from damage
• COLOR SAFE - GIOVANNI Root 66 Shampoo is 100% color-safe, and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color
• VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
• ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance