GIOVANNI 2chic Ultra Moist Shampoo is powered by our Dual Moisture Complex of Avocado and Olive Oil to help treat dry, damaged hair. This ultra moisturizing shampoo silkens coarse hair with softness and shine. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

• MOISTURIZING SCALP CARE - 2chic Ultra-Moist Shampoo is powered by our Dual Moisture mix of Avocado and Olive Oil that adds moisture and strength for healthier hair you can style with ease
• DEEP CLEAN - Powered by Aloe Vera, Shea Butter, and Botanical Extracts and Oils, GIOVANNI 2chic Ultra Moist Shampoo helps balance pH levels in dry, coarse, and damaged hair
• COLOR SAFE - GIOVANNI 2chic Ultra-Moist Shampoo is 100% color-safe and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color
• VEGAN FRIENDLY - GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging
• ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance